Creating visual harmony through color selection. And by creating harmony
creating visual harmony through color selection. And by creating harmony, I mean using complementary colors to draw attention to important details while creating a visual hierarchy that allows viewers to easily navigate an otherwise overwhelming amount of information. This is what makes good infographics so damn effective at getting us to take action after reading them. So with all of these things in mind...
Layout – What Does Your Infographic Look Like At First
Glance?
One of the main things people look for when reading an
infographic is how it looks. In fact, if your infographic isn’t easily
navigable or doesn’t have a pleasing design then it will likely go unread. That
means that you need to put a lot of thought into what you are going to do with
your layout and make sure that you create something that is both easy on the
eyes and conveys information quickly. The first thing that most people will
notice about your infographic is whether or not it has a grid layout. A grid
layout allows you to create uniform spaces in which content can be placed and
makes it easier for readers to understand where they are within an image as the
need might arise to go straightaway.
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